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How to Make Money As a Web Publisher

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 Making money online involves much more work than setting up a website and expecting people to come. Rather, Web publishers---those who publish blogs, content, and other multimedia online---use strategies such as search engine optimization (SEO) and marketing (SEM) to drive traffic and visitors to their websites. After Web publishers gain a reliable, steady stream of traffic, they can use several money-making methods to create an online income stream.
  1. Step 1
    Identify the characteristics of your target market. Figure out a plan for a website that caters to the needs, interests and wants of your target market. For example, "golfers" are a target market that includes people who are interested in new golf equipment and how to improve game-play using proven techniques.
  2. Step 2
    Set up a website to attract readers and visitors. Make your domain one that can be branded; make it short, catchy and to the point so that readers will remember it. Include a brand logo to make your site more memorable. Design your website with advertising space in mind, as this is one of the ways in which you'll make money. Start blogging, writing and publishing information that attracts the market you wish to grab.
  3. Step 3
    Sign up for a pay-per-click advertising program to monetize parts of the advertising space on your website. Google AdSense, BidVertiser and the Yahoo! Publisher Network provide Web publishers with the opportunity to make money with text advertisements. Web publishers earn a small amount of money for each advertisement that gets clicked by site visitors and readers.
  4. Step 4
    Sell your own banner advertisement spaces. Charge either a flat rate for a given time period (e.g. $100 per month) or on a CPM (cost per 1,000 impressions) basis. Selling your own advertising spaces gives you more control over who can advertise on your site as well as the chance to set your own rates and make more money.
  5. Step 5
    Use in-text advertising programs such as Kontera and Vibrant Media. In-text advertising programs place sponsored links inside your own written text or blog. Signing up with these programs means that you should be writing with lots of meaningful keywords throughout your blogs and articles to maximize your advertising opportunities.
  6. Step 6
    Join an affiliate program or choose an affiliate product from a marketplace such as ClickBank or Commission Junction. Blog about the program or product you've chosen. Make sure to include your affiliate links in your blog or writing. Site visitors who read your website may click on your affiliate links and purchase the product, thus allowing you to earn commissions.
  7. Step 7
    Add premium content, such as exclusive videos and podcasts, to your website in addition to the free content you are already publishing. Make money by charging a small fee for access to this special content.
  8. Step 8
    Offer services for your website visitors such as one-on-one mentoring programs or educational courses that teach a skill or offer some valuable knowledge that other people cannot get for free elsewhere. Advertise and blog about these services that you're offering. Make money by charging fees for your personal services.


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